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September 20, 2006
Americans Keep It
Under Their Caps |
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The baseball cap. Our
country’s contribution to “style”. Fashion leadership in menswear may come
from Italy’s Ermenegildo Zegna (try saying that three times after two beers)
while ladies look to Paris coutiers, but when it comes to USA stylin’,
nothing says “America” like a ball cap.
True, the logo above the visor may say “John Deere”, “DeKalb Seed Corn” or
“Jeff Gordon Sucks” but it’s still a ball cap. And frontward, backwards,
inside out or sideways, Americans absolutely love ball caps.
It’s not just a “guy” thing. The youngest daughter wandered the Iowa U.
campus four years with her blonde hair either tucked under or pony tailed
out of a Chicago Bulls hat (it was the MJ era). Today, trips to the
grocery store with her daughters still include a ball cap on her cranium.
Only today it proclaims, “Go Hawks”.
For we follicle-ly challenged folk, a ball cap is a necessity in avoiding
the skin charring rays of our Colorado sun. To the rest of the world, it’s
a fashion statement. One full head of hair son-in-law would no more go out
the door without a ball cap on his head than he would without his pants.
And no greater example of the generation gap exists than today’s teen
through thirty year olds thinking nothing of eating a meal in their ball cap
while the “over-sixties” sit and fume at the egregious breach of good
manners exhibited by people not only wearing a hat inside the house but
actually leaving it on while seated at the dinner table.
Ball caps proclaim allegiance. Be it the fight against breast cancer, your
favorite team or choice in fly rods, it’s the ball cap on your head telling
the world where loyalty lies.
Ball caps can lead to confrontation. The wrong color on your head can get
one shot in the world of gangs, wearing a Raider hat in the South Stands at
a Bronco game guarantees a whole bunch of folks questioning your IQ from
kick-off to final gun while wearing a Yankee hat to Fenway is a style only
for Superman or mortals with a death wish.
How a cap is placed on the head is almost factorial in styling. We geezers
prefer the basic “missionary position” of ball cap protocol with a rolled
visor facing forward. Rappers and NBA stars like a flat visor with the hat
in “lock” position, the bill facing left or right. Many members of the under
forty-crowd only wear a ball cap backwards.
That same reversed visor look in my youth was the “rally cap”. Down two
runs in the ninth, you turned the visor backwards in an effort to change the
karma and promote hits, walks, runs and a win. Today’s “rally” cap style
demands wearing the cap inside out.
For pro football players, when the ball cap replaces the helmet, it means
either they’re done for the day or not going to play. It also offers pro
teams an opportunity to “goose” the sale of this year’s model. Like the new
Bronco’s ball cap with the horse head logo embroidered in the mesh on the
side. You see that hat on the Jay Cutler close up immediately filling the
screen after Jake Plummer throws an interception. It’s my next Bronco ball
cap purchase. The cupboard’s practically bare of Bronco caps. I’m down to
my last half dozen. |
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